Web. Dev & SEO

December 2023

Thong Nian Eng.

Who Are They?

Established in 1996, Thong Nian Engineering (TNE) stands as a premier provider of plumbing services in the building, construction industry.

Thong Nian Engineering is dedicated to delivering top-notch plumbing services for both residential and commercial buildings in Singapore, ensuring everything runs smoothly and its residents enjoy a happy, hassle-free experience.

What They Want?

The primary objective of this campaign was to enhance its online presence, ensuring easy discovery for prospective residents through search engines.

By implementing focused SEO strategies, I aimed to drive more organic traffic to TNE's website, leading in more inquiries and solidifying its position as a key player in the plumbing industry.

What We Face?

1. Lack of Organic Traffic

Thong Nian Engineering has been facing challenges in driving sufficient organic traffic to its website, which has limited its online visibility and growth potential.

This lack of organic traffic has led to fewer inquiries, impacting business opportunities and hindering TNE's ability to establish itself as a dominant player in the competitive plumbing industry.

2. Resource Constrains

Thong Nian Engineering recognized that they did not have the resources to effectively address and maintain their traffic issues.

According to the client, they were spending S$2,000 per month on just a single keyword, yet the traffic results remained inconsistent and the investment was not financially sustainable.

What Is Our Plan?

1) Website development and keyword integration.
2) Keyword optimization.
3) Content enhancement.

How Do We Put Our Plan into Action?

The plan for website development and keyword integration focuses on creating a user-friendly, informative, and visually appealing website that effectively showcases TNE's plumbing services for the Singapore market.

Targeted keywords were integrated throughout the site to enhance search visibility and align with user intent, effectively showcasing TNE's unique value proposition.

I've incorporated high-volume keywords to attract a wider audience and increase overall website traffic.

Effective keyword integration across various pages, blog posts, and service descriptions ensures that the site not only appeals to search engines but also provides valuable, user-friendly content for visitors.

I created engaging and informative content that resonates with a wider audience seeking plumbing services.

Through well-crafted blogs, how-to guides, and informative articles, this ensures that the content not only educates but also engages readers, building experience, expertise, authority, trust and demonstrating TNE's expertise in the field.

How Did We Do?

1) Organic Traffic Surge
2) Increased Keyword Growth
3) Decreased Customer Acquisition Cost

I led the implementation of Thong Nian Engineering's website, integrating technical SEO throughout the site content. Achieved over 741% growth increase in traffic. Reached an impressive growth of over 1,600 keywords. All while reducing customer acquisition costs up to 33%.