Web. Dev & SEO

December 2023

Lito Electrical Service

Who Are They?

Lito Electrical Service, established in 2004, is a licensed electrician known for their wide range of electrical services in Singapore.

From installations and repairs to maintenance and upgrades, they specialize in top-notch electrical services for both residential and commercial clients.

With a commitment to innovation, safety, and customer satisfaction, they’re dedicated to delivering high-quality electrical services in Singapore.

What They Want?

The campaign objective for Lito Electrical Service is to facilitate their range of services and accommodate customers’ needs across the nation.

The primary goal of this campaign is to significantly improve the online visibility of Lito Electrical Service’s wide range of electrical services using a strategically designed SEO strategy.

What We Face?

1. Lack of Organic Traffic

In the early stages, Lito Electrical Service struggled with generating organic traffic to their website.

Despite offering high-quality electrical services, their online presence was limited, and search engine visibility was low.

This lack of visibility meant that Lito Electrical Service had to rely heavily on paid advertising and word-of-mouth referrals, as a result, growing their customer base online was a slow and challenging process.

2. Barrier to Discovery

Eager residents and homeowners looking to find reliable electricians struggled to find essential information about these electrical services .

The lack of visibility acted as a digital roadblock, hindering their ability to access the knowledge they needed.

What Is Our Plan?

1) Website redesign.
2) Comprehensive keyword research.
3) Integration & content creation and optimisation.

How Do We Put Our Plan into Action?

To address Lito Electrical Service’s challenges and drive meaningful organic traffic, I began with a full website redesign to ensure the site was not only visually appealing but also optimized for both user experience and search engine performance.

Next, I conducted comprehensive keyword research to identify the most relevant and high-traffic search terms in the electrical service industry.

By identifying and targeting these keywords, I can create content that directly addresses customer queries, making our website more visible to people who need our services the most.

Once the groundwork is laid, I focused on integration, content creation, and optimization.

My content strategy is designed to provide valuable and informative material that resonates with our target market.

Content optimization ensures that each page is properly structured with meta tags, headings, and on-page SEO elements that help improve visibility.

How Did We Do?

1) Surge in Daily Website Traffic
2) Organic Keyword Expansion
3) Securing Prime Google Snippets Rank

I led the implementation of Lito Electrical Service's website, integrating technical SEO throughout the site content. Achieved over 14,231% growth increase in traffic. Reached an impressive growth of over 19,244 keywords and securing multiple prime positions in Google Snippets over 3,144 keywords.